Handshake is a career network that connects students, employers, and higher education partners. The platform's primary objective is to empower early talent by providing them with the tools and resources they need to kickstart their careers successfully. Handshake rebranded with the goal to reinforce its identity as the premier job platform and early career community for students while resonating with employers seeking young talent and universities guiding their students toward promising careers.
My responsibility was to develop and implement an updated visual design system. Drawing inspiration from the new brand attributes, I worked to translate the values and essence of Handshake into visual elements that would resonate across the platform for students, employers, and universities.