Following LinkedIn's acquisition of Pulse, the goal was to merge Pulse's functionality with the LinkedIn brand while providing a consistent experience for users unfamiliar with LinkedIn. 

‍

Working collaboratively with the Pulse team, I focused on revamping the user experience as a part of the LinkedIn product. The challenge was to capture new users while retaining Pulse’s existing users’ engagement. Also, improving content discovery and reading experiences based on LinkedIn's unique data presented an opportunity to cater to users' limited time and attention on mobile devices.